Logo design FAQ's

We want to create a logo you’ll be proud to use. But where do we start and how do we get the ball rolling?

If you’re thinking about a new logo design for your business, you may have some questions about how it works and what we’ll need from you.

In this post, we’ll talk you through the process of designing a logo and answer some of our frequently asked questions.

What makes a good logo?

In our experience, a good logo should be:
Simple, so it’s easily and instantly recognisable
Distinctive, so people remember it
Timeless, so it won’t date
Versatile, for use in print and digital media
Scalable, so it works at small and large sizes
Suitable, for the business and its audience.

What’s your design process?

We follow a standard eight-step process:
Design brief: This helps us get to know you and your business.
Research: We look at your industry and your competitors.
Inspiration and brainstorming: We use our own experience and look at current trends.
Rough sketches: We use all our research to create some rough design ideas.
Computer artwork: The best ideas are passed to our artworkers who render them on screen.
Presentation: We present the rendered designs to you and discuss any changes.
Revisions: We make any changes you have requested and get your final approval.
Delivery: We deliver the final designs.

What information will you need from me?

To begin the design process, we’ll ask you to complete a questionnaire. You can do this using our online branding briefining, or we can schedule a phone call or in-person meeting.

We’ll ask you about various things including:

  • Your business and what you do
  • Your target audience
  • Your main competitors
  • What makes you different
  • What the logo needs to “say”
  • The colour scheme you have in mind
  • A description of how you want the design to look
  • Any designs you’d like us to use for inspiration.

What if I don’t know what kind of logo I want?

If you’re looking for ideas, you’ll find plenty of inspiration online.

Have a look at what’s already out there. If you find colours, typefaces, styles or ideas you like, you could put them together in an inspiration file and send it to us.

If you’re still struggling, it might be better for us to talk it through over the phone or in person, so we can brainstorm some ideas together.

How long does it usually take?

We typically present the first set of designs five days after receiving the brief, then the revised/final design a day later.

How many designs will I get to choose from?

We’ll typically show you 6–8 concepts at the presentation stage. We’ll then use your feedback to develop and sign off the final design.

What will I receive at the end of the process?

You will receive your logo in the following file formats:

  • Vector, for unlimited scaling
  • JPEG, for standard use
  • TIFF, a larger file with all the layers separated.

And in the following colour profiles:

  • CMYK, for printing
  • RGB, for digital applications
  • Pantone, for colour accuracy and consistency.

What if I want my logo on stationery or other items?

Any designs we produce for you after we finalise your logo will be at a reduced cost.

We’ll discuss further design applications with you when your logo is delivered.

Still have questions?

If you still have questions about our process, please feel free to give us a call.