February 2011

Helping Alford Associates Reach Their True Potential
Monday, 21st February 2011

Hot off the presses this month from Zube Creative is an inspirational new logo and branding design for Alford Associates Ltd.

Alford Associates are passionate about helping their clients fulfil their aspirations and their true potential. The company create bespoke coaching programmes designed to unlock their client's individual strengths and talents and maximise performance.

Their experitise spans over 25 years working in both the public and private sectors covering a wide range of industries including:

• Local Government
• Retail
• NHS
• Engineering
• Utilities
• SME's
• Charities & 3rd Sector

By involving their clients in the creation of their programmes and listening carefully to their unique needs, Alford deliver inspirational solutions with sustained results.

What do you think of Alford's new logo? If you like what you see check out the Zube branding portfolio for more examples of our branding and logo design work.

Bridging the Gap
Thursday, 17th February 2011

Zube Creative have produced a brand new email design for Bridge PR's digital newsletter.

Bridge PR are a cutting edge digital Public Relations company utilising the latest online PR methods, web-based social media, email marketing and traditional print and media to optimise their client's marketing and communications objectives.

Established in 1994, Bridge have a wealth of PR and marketing expertise combining creativity, consistency and out-of-the box thinking to help their clients engage their target audience, grow their customer base and achieve a lead position in their market.

What do you think of the Bridge PR email design? If you like this design check out the Zube digital portfolio for more examples of our website and digital design work.

Work Foundation to research growth strategies for design
Thursday, 3rd February 2011

The Work Foundation is set to launch a research project which will aim to pinpoint how to create 'explosive growth' in the UK creative industries, including design. The Work Foundation is a not-for-profit organisation that aims to develop consultancy and research on work and its future in the UK.

Dr Benjamin Reid, senior researcher at the Work Foundation, says the new research programme, will build on the 2007 report Staying ahead: the economic performance of the UK's creative industries (pictured), which was produced for the Department of Culture, Media and Sport.

Reid says, 'Obviously, the context has changed since 2007 - this was when funding in the arts was at an absolute high. As well as funding being cut, Government programmes are now under pressure and there's been a drop off in advertising spend which has created more pressure.'

The Work Foundation says the new research will aim to 'ensure the creative industries take their rightful place in leading the UK out of recession'. The key question it will address is 'How can the UK creative industries develop an explosive level of growth between now and 2020?'

The Work Foundation is finalising sponsors for the scheme, who will be able to sit on the steering board and drive the research. The organisation says it is currently seeking further sponsors to support and augment the research, including those from the design sector.

Reid says new research reports will be released every three months throughout the programme's 12-month run. The programme will aim to influence both Government policy and to support and inform individual organisations' strategies for growth.

The Work Foundation says questions likely to be addressed in the research, which is still being finalised, include, 'Does the coalition Government understand the real value of the UK creative industries to the economy?' and 'What is preventing UK creative businesses competing internationally?'

The research will also attempt to answer the questions, '[Are the UK creative industries] developing the right skills for growth and do they have the right kind of leadership?' and 'What kinds of business models and growth strategies should be encouraged in the UK creative industries?'

The research will also feed into the Work Foundation's Knowledge Economy Programme, which has identified the creative industries as a potential growth area, alongside 'manuservices', the low-carbon economy and hi-tech services.

Source: Mad.co.uk