August 2010

CCS branding gets cleaned up
Friday, 20th August 2010

Our creative team has redesigned the brand identity of CCS.

The Midland based business, has rapidly become a major player in the Construction Cleaning Sector. Focused on continuous growth, there was an obvious and instant requirement to refresh the brand identity.

CCS is very well established with key clients nationwide. They are, and have always been, committed to achieving only the highest standards and pride themselves on their quality of service and continued customer satisfaction.

If you're interested in a brand makeover or logo design for your business, take a look at our branding portfolio to see other examples of our work and don't hesitate to get in touch to discuss your requirements.

Sponge Software product pack
Wednesday, 18th August 2010

Having previously created their brand identity and website, Zube are now pleased to reveal our latest work for Sponge Software by producing their latest product pack including a packaged powerpoint presentation for prospective new customers.

"Working with Zube Creative has been an extremely positive experience. While working with us creating our promotional material Zube Creative exceeded all our expectations on every level. We have already received very positive comments on the new look of our promotional material and we could not be happier."
Harvey Hunt - Managing Director, Sponge Software

Check out the Zube print portfolio for more examples of our design work.

MTV announce logo makeover
Tuesday, 10th August 2010

MTV has changed it's logo after 29 years.

Described by the network as a 'refresh' rather than a redesign, at first sight the new logo is not exactly revolutionary. Significantly however, the logo no longer retains the 'Music Television' tagline. This is seen by some commentators as symbolic of the changing direction of the network which these days focuses more on reality TV shows than music.

Patrick Burgoyne writing in the Creative Review compares the logo with a new breed of recent designs which he calls the 'logo-as-receptacle-for-imagery', where the logo itself becomes a vehicle for framing content. Other designs in this mode include Wolff Olins' identity projects for the London Olympics, AOL, and the Museum of Art and Design in New York.

In this sense, the new logo pays homage to the concept behind the original design which was created by Frank Olinsky of Manhattan Design in 1981. The original logo was intentionally designed by Olinsky without corporate colours with the idea that the logo should always change. The 'M' and the 'TV' could be made of any colors or materials. This was a concept that had never been used on a logo before.

Sources: Creative Review | Frank Olinsky

MyMP iPhone app lets you stay in touch with your MP
Monday, 9th August 2010

Public Zone has created the first iPhone application for Members of Parliament, allowing direct communication between constituents and their elected representatives.

The app has been designed for Labour MP Derek Wyatt who hopes to be more accountable to his constituents and promote digital inclusion in his constituency.

'This is a new way to encourage people who are not particularly engaged in technology or politics to get involved,' says Wyatt, 'Even if it is only to send me complaints.'

Constituents will be able to view Wyatt's appointments and movements in the area, report issues of concern, find out where he is holding surgeries, cast their opinion on local and national issues, and watch or take part in discussions.

According to Public Zone Account manager Joanna Shaw, around 25 MPs have shown an interest in the app, and Public Zone, is hoping to roll out the service to other MPs in coming months.

Members of the public can download the app free of charge from the Apple store.

Sources: Design Week | Public Zone